IL CAFE DE ROMA (International) is one of the largest leading coffee enterprise in the world. The CAFE was entrenched in 1994 for creating an ideal modern environment for old cafe’s. The Italian multinational group LAVAZZA(found in 1895) took control over IL CAFE DE ROMA in 1999. LAVAZZA operates in more than 80 countries world wide and is the world’s fifth coffee roaster and the leading roaster in Italy which owns 45% of market share. Over 20 companies subsidiaries are incorporated in the LAVAZZA group with more than 1600 employees where the coffee sales amount to 80million kilograms a year. LAVAZZA posses years of experience in handling of coffee process, selection of coffee beans and conducts research on developing new products which inturn provides solid ground for the FUSION CAFE franchise which helps to benefit from the brand.